Art Director: Eduardo Pita

Copywriter:  Ricardo Carvalho

 

Briefing: Ad for Chiado Editora to bring back the book and the act of reading as a part of everyone life, being a part to enjoy your free time, like dating, watching a movie, etc.

 

Concept: The ad, a poster that has the caractheristics of a movie poster, aims to show people that a book, who often is the inspiration of numerous movies, can be a transistor to recreate images through reading and imagining the scenes you read. So we want the people to think of a book like this, a way to immerse in a world where only your eyes can see and your body can feel. So read a book.