a new head quarters for a leading agency
- Creative companies are changing the way they work. Ideas are generated less at the individual office and more through team encounters. When a leading advertising agency in Houston relocated from their eighteen-year-old mostly enclosed offices, they embraced a new model that exchanged hierarchy for networking. Work spaces opened up, offices were reduced and devoted more space to collaboration.
The open concept design of a new space located in 38,000 square feet of the top two floors of a Houston high-rise buildingóplaces importance on equal access to daylight and views and on promoting visual connections among team members. Open workstations feature a lower stance and are grouped along the windows while management offices were zoned toward the core.
While many offices become computer centered, the new headquarters was to be human centered. Which translates to a focus on the development of teaming areas that ubiquitously located throughout the floors with access to collaboration devices as marker boards, tack boards and network tvís and monitors.
The coffee culture plugs into the 'Great Room' which was conceived to hold multiple functions: to accommodate the whole staff for monthly office-wide functions; or serve as a central break room / play area; or hold small team meetings; or bring in a laptop for quiet work while enjoying a cup coffee. The new model has generated excitement in the entire creative team.