Acura Advance Your Senses microsite
The Advance Your Senses microsite helped Acura raise brand awareness and shift perception among its target audience of men, ages 30 to 54, by leveraging Expedia and Citysearch. The site focused on unique and off-the-beaten-path travel experiences. This highly interactive Flash site featured exotic travel destinations provided by Expedia, with new destinations published weekly. To highlight the five senses, each trip contained multiple embedded, rich media hot spots, which included video, audio, and images. The site also contained links to relevant sections on Citysearch and a user-generated section where visitors could upload photos from their own travel adventures.