Within the commercial pet industry it's not easy to find clothing for large dogs, and even when it is found it typically doesn't fit the personality of a large dog (think: pink sweater that says 'Princess').  While some may think that dog clothes are a silly thing to begin with, many dogs suffer from cold and keeping the pet warm may aid in relieving pain for arthritic dogs, or those who suffer from dysplasia (usually large breeds).

The concept is to create a line of fasion-forward apparel that makes you proud to have a dog that wears outerwear and that is also highly functional.  The discerning owner typically doesn't like to have their own pockets full of doggy bags so the jacket has side doggie-bag pocket.  Other technical details include:
    • Gore-Tex ripstop outer, fleece lining
    • Asymmetrical zipper, adjustable neck strap
    • "Waist" drawstring for adjustability