Communicate and convey the interactive and playful nature of the Milwaukee Art Museum's revolutionary feature exhibition, Act/React: Interactive Installation Art.
In cosidering the inherent playful nature of the exhibition, we wanted all of the elements of the show to echo that sentiment. The exhibition entrace was transformed like never before, engaging the viewer from both sides of the glass. In designing the catalogue, we took a fairly unconventional approach to the organization of content, as shown in the 3-way binding. In response, the reader is instantly engaged with the book as an 'interactive' object.
I was involved in the concepting phase and execution of both the exhibition and book design. When thinking about the space we were in for the exhibition, I conceived of the idea of using the glass facade as an added element to the design as opposed to avoiding it, as had been done up until that point.
Act/React Interactive Installation Art, exhibition catalogue
Merit Award | HOW Magazine
2010 In-HOWse Design Competition
Category: Nonprofit Institutions
(National design competition for in-house design departments)