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Bēhance

'Accentuate The Positive' | BDB

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  • CLIENT: BDB
    PROJECT: Rebrand
     
    BDB is a leading UK-based law firm that specialises in a broad range of legal practice areas, from transport and real estate, to family law and private wealth. They also act as parliamentary agents for the UK government.
    We were tasked with overhauling their identity and moving the firm away from the staid and formal brand that they had possessed for some time. We conceived the new identity through the creative thought;
     
    ‘Accentuating The Positive’
     
    This is reflected most obviously within the new BDB logotype and the illustrations, which are both visual interpretations of this focus. The repeated shapes in the logotype play on the relationship between positive and negative spaces to create letters. Each drawing is based around a colourful D shape, derived from the BDB logotype, using simple pencil marks to make it the positive aspect of any subject matter.
     
    We enlisted illustrator Keith Watts to bring our vision to life. This is all complimented by a vibrant palette of colours.
     
    We also developed an extensive literature system to deliver information with clarity, consistency and a cumulative presence overall.
     
    If you would like to see more of our work in creating corporate brand identities, you can visit our website here