ABSOLUT Blank is a creative movement that invites artists around the world to express their creativity on a blank canvas in the shape of t… Read More
ABSOLUT Blank is a creative movement that invites artists around the world to express their creativity on a blank canvas in the shape of the Absolut bottle.
Absolut wanted to involve their entire audience.
So, how do you enable the public in this creative movement if they’re not artists?
We began with the most accessible art form: dance. ABSOLUT Blank Live was an installation that let you paint with your body, turning your dance movements into video art.
An infrared camera tracked your movements. Bespoke C++ software generated graphics that were unique to your movements.
Your video was broadcasted live at ABSOLUT parties and on Facebook. The most creative dancers were in a live set by Jamie XX in the exclusive ABSOLUT party.
The installation was covered by the UK’s major newspapers and blogs. And the final gig was one of the most sought-after tickets in town.
Creative Direction, concept, art direction
Creative Director: Rodrigo Sobral
Project Director: Joel Godfrey
Copywriter: Haydn Kerr
Art Director: Rodrigo Sobral
Designer: Ross Urien, Adam Brandon, Dhani Sutanto,
Technical Manager: Tony Volpe
Creative Technologist: Hai Nguyen
Developer: Patrick Lock, Marcin Dominas
Director: Saam Farahmand
Producer: Rahel Makonnen
AE artists: Oliver Harris Read Less