Product Ventures embarked on a design journey toshowcase their unique ability to combine structural and graphic innovations.The alluring spirit of Absinthe was chosen as the platform, because of its richness and complexity. Product Ventures leveraged their package design talents to unleash the true essence of this misunderstood spirit. Aftercountless hours of research, they deconstructed the collective perception of Absinthe into meaningful facets of its character and then translated each facet into a visual language of imagery, elements, colors, and textures. The designs that resulted were:

·  Tarts & Dandies
·  Mortier & Pilon
·  Sarabithia
·  Paradox
·  L'OR
·  Enchant