2009 Annual Report // Abercrombie and Fitch
Wood textured paper for front and back cover, binding consists of Japanese stitched threading to support the classic, sophisticated, trendy, All-American, and nature-inspired feel of the brand - the inner fiber of Abercrombie and Fitch.

This particular project was to re-illustrate the conventional annual report to a more sophisticated, design driven booklet. The aesthetic qualities of the brand--classy, sexy, cool, sophisticated, adventurous, and All-American--are expressed throughout the book, while the financial and crucial information is still maintained and structured for clear legibility. 10 x 7 inches Read Less