My studio, Already Been Chewed, developed this campaign for Axis Wake earlier this year. After touring the factory, we came up with the idea to highlight the art and craftsmanship that goes into each handmade boat. Since each boat is highly customizable, we wanted to incorporate the work order process into the campaign theme to communicate to consumers that each boat is CENTERED ON YOU. 

Art Direction and Design: Already Been Chewed
Photography: Tom King