a word originally from Greek that means “beyond words”. AXIOO is one of the leading wedding photography in
the world. AXIOO’s
credibility has been by their portfolio which has been published in several
luxury lifestyle magazines. Even figure like Martha Stewart does not hesitate
to express appreciation of AXIOO’s
had made it clear the purpose to rebrand is asserting AXIOO’s target market and quality. In an effort to
shape the character of the company, we take a Greek Symbol, Alpha, (it's the origin of AXIOO's word) we
processed the letter A into becoming what can be seen in the current AXIOO logo. The rounded shape of the word mark is based on the characteristic of camera lens which also represents AXIOO's field in wedding photography.
Not only the glitz and
professionalism, we also want to show their creativity, soft, and
artistic side of them. To show the latter one we include their mascots, Woofie and Oreo,
into the brand system.
In summary, AXIOO is designed to be luxurious, creative,