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AXE "Prank Calls"

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  • Prank Calls

    AXE asked Razorfish to develop an interactive experience to follow their popular "Cleans Your Balls" television spot. The TVC promoted the AXE detailer and bodywash through heavy use of double entendre and innuendo. We decided stay with the stylistic theme, but go "beyond the balls" in creating a call center dedicated to finding the ways experts keep all of their more unique parts clean.

    This one-of-a-kind call bank contacted experts in undercarriages, navels, back doors, and more. Each video was the result of a real prank call.

    Executive Creative Director: Frederic Bonn
    Creative Director: Michael Nuzzo
    Art Director: Ben Thoma
    Copywriter: Luke Carmody
    Producer: Lisa Connolly
    Director: John Papola
    Editor: Paul DiNatale
    Production: MindSmack
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  • Production Shots
  • The "call bank" was cast with two women who played three different roles and were composited together in post production. Each actress also made a full day's worth of real prank calls in a sound booth to capture the original prank calls.
  • I wonder if this guy included "ball sack holder" on his resume?
  • Full Series of "Prank Calls"
  • "Ball Sack"
  • "Twig & Berries"
  • "Privates"
  • "Undercarriage"
  • "Navel"
  • "Back Door"