Back in my college years, the A.W.E.S.O.M.E project was my way of branding myself. An obsession with Fallout at that point of time resulted in a choice of art direction which sported a mix of art deco & retro-futurism.
This particular style of branding was then used to create a number of assets that would follow me as a freelancer over the next few years. These included a print portfolio, namecards, stationery as well as a flash web portfolio.
While I no longer use these assets as part of my identity, a few things remained - For example, I am still using an updated caricature of myself as a mascot (viewable on my Behance profile), one that now very accurately reflects my much shorter hairstyle, as opposed to the long, wavy one I once sported in my youth.