My final AWARD School folio, comprising of my best ideas for every brief, put together over a 16 week period.
Brief 1
Product: Ecostore Natural Washing Powder
Target Audience: Anyone who washes clothes.
Medium: One off poster.
Proposition: Washing powder that’s good for your skin.
Brief 2
Product: Motorola Droid RAZR Maxx
Target Audience: People who use a smartphone.
Medium: 3 execution print campaign.
Proposition: The longest lasting smartphone battery.
Brief 3
Product: Samsonite Suitcases
Target Audience: Anyone who flies
Medium: Outdoor
Proposition: The Strongest Suitcase
Brief 4
Client: World War Z
Target Audience: 18-45 year olds who go to movies
Medium: Digital
Problem: Promote the movie World War Z
Idea: Help people prepare for the impending zombie apocalypse. as they're preparing for their day.
Add an “Avoid Death by Zombies” option to Google Maps that suggests routes of travel that include stops at nearby hardware stores, doctors practices, grocery stores etc. to stock up for the apocalypse. It also suggests a cinema to stop at to brush up on survival info by watching World War Z.
Brief 5
Client: Traffic Accident Comission
Target Audience: 18-30 year olds
Medium: Web Banner
Problem: People are using smartphones while driving
Idea: Re-creating the scenario of the target looking away from the boring road to their smartphone in a browser.
Brief 6
Client: RSPCA
Target Audience: Anyone looking for a new cat or dog.
Medium: Radio
Problem: People aren’t getting their animals from the RSPCA
Idea:
There’s a misconception that RSPCA pets have bad temperaments due to their possibly violent origins.
This idea uses soundbites of actual gaffes made by celebrities, politicians, radio presenters, etc. to explain that RSPCA animals actually have better temperments than upheld members of society.
Brief 7
Product: Lilydale Free Range Chicken
Target Audience: The food shopper of the family: male or female 25-60
Medium: TVC
Proposition: Tastiest Chicken
Brief 8 - (Choose your own brief)
Client: Society for Violence in Video Games
Target Demographic: Parents of young children.
Medium: Print Campaign
Proposition: Violent video games aren’t bad for your kids
Brief 9
Client: Sexpo
Target Audience: Males and Females 18+
Medium: Ambient
Proposition: Everything Adult
Idea: Sexpo can spice up even the limpest sex life
Brief 10
Client: Dial a Driver
Target Audience: Social drinkers who own cars.
Medium: Intergrated
Proposition: We’ll drive you and your car home when you shouldn’t
Idea: One of the reasons people are aprehensive about Dial a Driver services is that they don’t like the idea of someone else driving their car, forgetting that they are someone else when they’re drunk.
Briaf 11
Client: A Local Green Grocer
Target Audience: Adults who buy fruit and vegetables.
Medium: “New Thinking”
Proposition: Fresher produce
Result WA Top Student
