- Brief 1
Product: Eco friendly washing powder
Media: Poster (single)
Target Audience: Anyone who washes clothes
Single-minded proposition: washing powder that’s better for you
- ____________________________________________________________________________________________________Brief 2
Product: Droid Razr Maxx
Media: Print campaign (3 x executions)
Target Audience: People who use a smartphone
Single-minded proposition: The phone with the longest battery life
Media: Outdoor (Adshel, street furniture, special build, ambient)
Target Audience: Anyone who flies
Single-minded proposition: The strongest suitcase you can buy
Product: Adopt a Pet
Media: Radio (30 seconds)
Target Audience: Anyone looking for a new cat or dog.
Single-minded proposition: Adopt an RSPCA pet.
- Transforming Voice (30secs)Voice of a young boy:I've only seen my mom for 5 days after I was born. Next thing I know, I was wandering around the streets and dark alley.Until sud….Voice transforms from kid into adultVoice of an adult Man:…denly I was picked up by this old man. This could be the end of my misery and so I thought.Then when I saw him coming out with a knife and a torch in the other hand, I decided...Voice transforms from adult into frail old manVoice of frail old man:…to keep on running astray. I wonder if I ever gonna meet someone sweet enough to pick me up and treat me kindly.Announcer:They're never too old to be adopted. Visit RSPCA shelter or Go to adoptapet.com.au
Client: TAC (transport accident commission)
Product: Distracted drivers
Target Audience: 18-30 year olds
Single-minded proposition: Using your phone when driving kills
Client: Cubify 3D Systems
Product: CubeX 3D Printer
Media: A print/magazine campaign (minimum three executions)
Target Audience: Computer owners, 18-55.
Single-minded proposition: Print anything.
Client: Paramount Pictures
Product: The motion picture ‘World War Z’
Media: A digital idea that creates buzz about the upcoming release of the movie
Target Audience: 18-45 year olds who go to the movies
Single-minded proposition: World War Z, coming soon
Client: Lilydale Free Range Chickens
Product: Free Range Chickens
Media: TV (1x30)
Target Audience: The food-shopper of the family; male or female, 25-60.
Single-minded proposition: Lilydale Chickens are tastier chickens
Brief 9 - Free BriefThe purpose of this brief is that you choose a brand, product or service and communicate something new about it in an interesting way.
Examples (but please don’t copy, think of your own):
Trying to sell washing powder to children and not mothers. Convincing the general public that an oil spill is a good thing. Selling motorcars to the greens. Or simply selling cereals in a new way – you get the idea.
Product: Holden Ute
Media: Outdoor and Print
Target Audience: Women who drives
Single-minded proposition: Bigger boot space to fit more of your stuff