Brief 11 - New Thinking
Client: Local Green Grocers
Product: Green grocers
Target Audience: Adults who buy fruit and veggies
Single-minded proposition: The main benefit to the consumers of shopping at their local green grocer is fresher produce.
The Problem: People aren’t buying their fresh fruit from their local grocers as much anymore, buying them instead from the big supermarket chains when they do their weekly shop. Your local green grocer has fresher, higher quality produce than the big chains and buying from him is a more enjoyable personal experience.
How can we encourage more people to buy their fruit and veggies from their local grocer, instead of from the big supermarket chains?