Avanscena is a well established trend-setting school of hair design, make up, nail design and body art in Russia. It was long in need of a new bold identity representing the school's four pathways and creating a new memorable look. Promotional leaflets stand out among the competitors accomplishing the main aim of attracting students. Worldwide recognised terms, e.g. make up, body art, are an integral part of Avanscena's identity that open the school's perspectives to the international market.