- AVA GuitarsMotion Idents for a new guitar brand
- "AVA is a guitar company that makes high performance instruments for professional musicians."— This Is Pacifica
We developed the mood of the brand through logo animations, where the main intention was to show its versatility. Following the minimal language of the brand, once the chord was played it could be adapted to a diverse spectrum of music genres. We started to think of six different animations, respectively to the six chords of the guitar, each for six different sounds, but in a final stage, only the three which best described the mood were selected: from rock to jazz and electro music.
Motion and Sound design: Tiago Campeã
Design and Art Direction: This Is Pacifica