The Audubon Society is a national nonprofit organization whose mission is to conserve and restore natural ecosystems, focusing on birds and other wildlife for the benefit of humanity. They have many chapters throughout the country including St. Johns Audubon.
The St. Johns Audubon is a growing chapter located in Florida. They are unique in the fact that they were one of the first among the Audubon chapters. So it is important to keep the brand traditional yet with a modern twist.
Since St. Johns county is located along the coast of Florida a common shore bird of that area is depicted in the logo. Branding for the St. Johns Audubon is carried throughout various items such as a tote bag, field journal and bird checklist.