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Bēhance

AUDI LIVE EVENT / OUT OF THE DARK AND INTO THE LIGHT

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  • In 2007 Audi's branding was dark and brooding, BBH Audi’s above the line agency in charge of Audi's magazine and TV advertisements initiated a bold inverting of Audi's branding and bringing Audi out of the dark and into the light.
     
    It was our task to state the change in a live arena, heralding this new approach and transforming this 2 dimensional concept into a 3 dimensional reality.
     
    The first event was a National Business Forum in Birmingham’s ICC attended by the managers from the UK’s Audi Center’s.
     
    The event started with a typical dark set with simple spot lighting but gradually the space was flooded from light as giant lamps were illuminated throughout the auditorium.



  • It was that same year that Audi smashed 100,000 sales in the UK. By way of celebration and as a thank you to all Audi Head’s of Business and Head Office Staff, we produced another light inspired event, Shine.
     
    Departing from the newly re-opened St Pancras station where the Victorian wrought iron glazed vaulted ceiling let’s the light flood in, guests were transported by Eurostar to Paris, where an evening of exclusive entertainment was in store.
     
    Another Victorian crystal palace the Grand Palais, played host to the occaision. A white carpet was laid the scene was set for something quite remarkable. After dinner Take That played their first ever private corporate concert, culminating in their Award winning single Shine.
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