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AU Student Work :: © Mandie Wines

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  • Recent graduate Mandie Wines designed this brand identity package during her junior year at Anderson University (SC).

    Of the project, Mandie says: The object of this project was to rebrand a company. I chose to rebrand Goodwill Industries International, Inc. After much research, I named the company, “Tandem" because its three branches work together corporately. I created a logo, stationary package, a campaign, and website for Tandem. The connected letterforms in the logo represents the cyclic nature of the company and the connectedness of its three branches. In creating the "Better in Tandem" campaign (posters and shopping bags), I chose to focus on certain objects that work better when they are paired together. The campaign seeks to show that my chosen company works better when its entities work together.

    Aware of Tandem’s diverse audience, I chose to create a website that showcases each of Tandem’s services. Links and information about the donation center, retail store, and educational services are available on the home/index page. Upcoming events, contests and other promotional material are also located on the main page.


    To see more of Mandie’s incredible work (Do yourself a favor!), visit her site or head on over to Behance.

    This project © Mandie Wines, 2011