WHO IS SHE?
She is beauty. She is charisma. She is versatile and dynamic. She is the 21st century lady and has a defined sense of fashion, simplicity and style.
She is one who would really appreciate a like-minded partner that would fit perfectly with her appealing lifestyle, not only as a functional timepiece, but more as a fashion accessory, that marries together quality, craftsmanship, elegance and an attitude towards a life that indulges the senses.
She prefers bold shapes and patterns that are obvious with a sense of rebellion and controversy.
Target age is between 18-26 - this specific period was chosen mainly because of the women transition period, between young/childish age and the age when they have careers and become mothers, period which is defined by fashion, rebellion, uncertainty and dynamism.