I joined the organization on my freshman year and stayed till senior year. ASEC is basically one of the earliest/oldest organizations in Ateneo, which is known to cater to foreign exchange and local students, engaging them to interact through various projects, activities and tours.
During my stay, I realized that the organization had very poor branding and lacked a production arm. Having learned enough about the organization during my freshman - sophomore years, I decided to take action upon reaching junior year.
I wanted to set the new logo in its current context and position with respect to the other organizations. The Ateneo divides its organizations into 9 clusters. ASEC (belongs to the Intercultural relations cluster) and AISEC (a global organizartion, and belongs to the business cluster) are the only orgs known to cater to exchange students. While AISEC deals with exchange programs with various schools, ASEC caters to the needs of the international and local community.
However, ASEC’s positioning in the organization sphere had a bad reputation, especially by the fact that ASEC and AISEC sound alike and are commonly mixed up, with the latter being more prominently mentioned.
ASEC provided what no other organization could, which was the community it fosters. International and local students engage in outings, dinners, and many other activities; it is this type of experience that makes ASEC one of a kind and sets it apart from all the rest.
Amidst all the other organizations in the Ateneo, ASEC had to stand out; it had to be celebrated. We wanted to re-identify who and what ASEC is, and why people should consider joining it compared to the other organizations, especially AISEC.