AS Cmielow is one of the oldest porcelain manufactories in Poland. The idea behind the brand redesign was to add a fresh and
minimalistic feel, but maintain the style of porcelain figurines AS Cmielow Manufactory is
At the time, Ćmielów Manufactory was planning on expanding their offer
with their newly-designed porcelain jewelry collection. They needed a
new brand that would still carry the message of Ćmielów Manufactory's
What I also knew was that it wouldn't be smart to throw away all the
history behind the brand and everything they were working on for many
years. So I decided to make a fresh start and look for the right
typeface that would be similar enough to the old logotype, but still
have better proportions, rhythm and letterforms.
You can see the effects below.