ARU is a small architecture studio in the Balearic Islands.
They needed a whole re-brand for their studio, the naming, that was composed by three letters didn't had any meaning.
We decided to create a whole architecture project around the letters of their naming. First we created a project inspired in the old blueprints for the stationery that later would be build as a mock-up for all the digital media.
To create a wider system, for the personal cards we used only the first letter of the name creating a different section for each partner.