Client | Wesfarmers Arts
ART:CITY is a programme of visual arts events in partnership with the Perth International Arts Festival with the aim of transforming perceptions of Perth’s urban spaces whilst capturing our imagination.Brief: As part of a four year campaign, 2011’s design brief was to create branding that would highlight the highly anticipated commissioned piece by Argentinean artist Tomas Saraceno, a floating work called ‘Cloud City’. Saraceno’s work explores visions of a floating utopian world without boundaries. Much of his work is designed around the structure of the soap bubbles hence the typographic reference.
Art Direction: Bronwyn Rogers Photography: Bronwyn Rogers and Tomas Saraceno
Finalist in the 2011 Desktop CREATE Design Awards (Typography)