Case History for Casablanca Fan Company Project Packaging Illustration for ?Moderne? table fan by Murray Kimber
Target group. It is a high-end specialty item for a discerning buyer. Due to the price point it is a niche market. The buyer is someone who appreciates refined craftsmanship and the age Art Deco.
Illustration Rational. To create a wrap around illustration that covers all four sides of the fan packaging. The art should capture the sophistication and spirit of Art Deco. The clean aerodynamic lines of the fan suggest speed and mobility, cornerstones of the modern age.
Solution. I chose to create an all-encompassing cityscape that reflected not only the influence of Art Deco on industrial design and architecture but also represented the zeitgeist of that age- the romance, elegance and the feeling of limitless possibilities of progress in the 20th Century. There is motion throughout the scene; the city is illuminated and alive confidence and success.