Diesel launches in Mexico the Limited Edition of "Only The Brave" fragrance.
How to engage the target? It's simple. The target is absolutely engaged, in love, crazy and sick with Mad Mamacitas, an emergent group of sexy and provocative bloggers, actress and models. The Mad Mamacitas started looking for the mexican Brave who drived them crazy with this fragrance.
TEASER POSTERS
WEBSITE
POSTAL FREE
WALLPAPERS
CREDITS
Client Diesel Fragrances
Agency La Despensa México
Creative Director Xabier Liceaga
Art Directors Gonzalo Caravia, Chino Carrillo, Mike Barbosa
Copywriters Susana Landgrave, Xabi Tolosa
Account Manager Mikel Bernedo
Photographers Napoleón Habeica, Khaled Aboumrad
Models madmamacitas.tv
Client Diesel Fragrances
Agency La Despensa México
Creative Director Xabier Liceaga
Art Directors Gonzalo Caravia, Chino Carrillo, Mike Barbosa
Copywriters Susana Landgrave, Xabi Tolosa
Account Manager Mikel Bernedo
Photographers Napoleón Habeica, Khaled Aboumrad
Models madmamacitas.tv
