Design Absoluto's profile

ARCOR POOSH - NEW BRAND POSITIONING

Design Absoluto
•
Packaging
This is an incredible work we've created and it has just been released.
Arcor's chewing gum POOSH, an innovative leader in LatAm chewing gum market needed a brand refresh.
More than just a refresh, Design Absoluto has lead the brand to a completely new positioning in it's category ans a very innovative brand architecture.
The gums filling are not just a flavor descriptor anymore. Now it brings the essence of the brand which targets the young kids and their passion music and irreverence.
This is an endless concept multiplyer where the gums filling can be transformed in almost everything that drives the target without loosing it's essence.
gum chewing gum arcor guitar sound brand positioning kids friendship
REGULAR LINE • CHOOSE YOUR STYLE!
gum chewing gum arcor guitar sound brand positioning kids friendship
gum chewing gum arcor guitar sound brand positioning kids friendship
gum chewing gum arcor guitar sound brand positioning kids friendship
gum chewing gum arcor guitar sound brand positioning kids friendship
FIZZ - SPARKLING SENSATION
gum chewing gum arcor guitar sound brand positioning kids friendship
gum chewing gum arcor guitar sound brand positioning kids friendship
DOUBLE FLAVOUR - 2X
gum chewing gum arcor guitar sound brand positioning kids friendship
gum chewing gum arcor guitar sound brand positioning kids friendship
SPECIAL EDITION - Z FESTIVAL
gum chewing gum arcor guitar sound brand positioning kids friendship
gum chewing gum arcor guitar sound brand positioning kids friendship
ARCOR POOSH - NEW BRAND POSITIONING
Published:
Design Absoluto's profile

Owner

Design Absoluto's profile
São Paulo, Brazil

ARCOR POOSH - NEW BRAND POSITIONING

Brand redesign and new positioning for Arcor's chewing gum Poosh.

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial