Water. The essence of life. It means vitality and energy. Its purity depends on the way it is treated. It depends on us.
water should “feel” good in it’s containment.
Even if the water is drinked from the package, the customer should feel the same way as he would drink it from its “birthplace”.
The concept is set to depict emotions through form expression. Purity and gratitude through simple and elegant lines, Love and adventure through organic and beautiful shapes, vitality and life through the last ingredient, water itlself.