Fred from Smithy Creative Group contracted me to develop a new look for the APTA, where other agencies had failed... we took on the challenge.
The brand had never had a consistent look since various designers and agency had create a monster. Therefore, a simple color palette and image that could be used effectively across an entire platform was chosen. I kept it to a two color approach with basic font with larger headers and stock images. The elements should be easy to remain consistent across various designers and media.
As the collective voice of the road transport industry in Atlantic Canada the Atlantic Provinces Trucking Association promotes the industry for the benefit of it's members. They will create opportunities to exchange information and continue to grow and to strengthen the integrity of the trucking community.