This work is a National awareness campaign for young adults about child abuse powered by APAV.
The campaign goal was to make the victims ask for help to APAV discreetly and safe.
The solution was to create a secret alphabet based on punctuation signs.
To promote the campaign were created a Poster, a flyer and a pen
with a bracelete inside showing the website of APAV.
In the next stage of the help children would receive a card case
with a diptych card showing the alphabet "2bFree" which could
be used for a secret message by e-mail or even letter.
The concept was to communicate by illustrations
with familiar situations/objects and raise awareness
among young people through shocking meanings