THE BRIEF:
From 2012 to 2014, Anta signed 4 NBA superstars: Kevin Garnett、Luis Scola 、Rajon Rondo and Chandler Parsons. Anta wanted these 4 superstars to lead as the key visuals, and along with an inspired slogan, hoped to achieve better results on their status in the domestic market of the basketball sport.
THE IDEA:
The 4 players all have distinct styles of basketball, so distinctive that Anta illustrated their unique characteristics through the elements of nature: wind, fire, thunder and ice. And compared them to a deck of playing CARDS in A .We hope that these elements will highlight each player’s different character and style of basketball.
Client: ANTA CHINA
Agency: Leo Burnett SH
Agency: Leo Burnett SH
Creative director: Matt Liu, Kevin Wu
Art director: Agri Cai
Art director: Agri Cai
Illustrator / Design: Curiousboy, StanLX
