- Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Director: Lorenzo Guagni
Copywriter: Lisa Cecconi
Illustrator: Martin & Rainone
Tumors change life. Not its value.
The medical staff working for Ant looks after 4000 cancer patients every day, in their own homes, for free, and with a qualitative standard equal to that of hospitals. This allows the sufferers to be comfortable in their familiar environment. By preserving the dignity of those who suffer we can defend the value of life.