When this startup company came to us for branding an effective new technology that uses light therapy to diminish acne, they didn’t even have a name. For anyone who suffers from acne, there never seems to be a real answer. So we named it ANSR: By using clean, identifiable colors and symbols, we communicated the positive feeling of the brand and the simplicity of its use.
The first phase of the project involved branding and packaging the product for online retail and direct mail, so we devised a self-mailing package with every element considered.
When it was time to expand the line and package it for department stores, we named the two products Beam and Halo. The next step was to create a new packaging system and photography suited to the high-end cosmetics industry.
Photography: Eric Rose