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  • The souvenir-industry has rised over a century ago and yet it has
    hardly been challenged in the past decades. Often the industry tends
    to look for inspiration in the local cultural heritage, historic
    icons or even worse: by stereotyping a culture. All together a great
    deal of themes which don’t tell us anything about the identity of the
    community and his habitants.

    Why can’t souvenirs be more grounded in their local environment and
    be less superficial? Our motives for traveling have changed over the
    passed decades: popular initiatives like couchsurfing and having a local
    habitant as a guide shows us that the interest in cultural exchange is growing.
    So shouldn’t local designers play a role in redefining souvenir items?

    With my thesis I want to question what local identity still means in this
    globalizing world. And how a traditional object like a souvenir can
    reinvent itself through design and new technologies.