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Bēhance

AMV LAB // Branding

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  • AMV LAB // Branding
    AMV LAB // Direction, Animation, Design, Sound
    April 2011
  • Description //

    The latest in branding technology™ - A set of 10 animated logos for the LAB. Featuring bright colours, intriguing shapes, slick animations and a varied mix of sounds to appease the eyes and ears.

    These logos are part of AMV LAB's new branding introduced in 2011. From the initial rounds of concepts and brainstorming I was asked to carry the logo on to completion, coming up with a set of 10 variations - 1 simple one for standard use across business cards and stationary and then a set of more complex ones used in ident animations and printed as branding to go around the department.

    The logos were all designed in Illustrator before taking the individual parts into After Effects. Each shape was then animated individually to build up a total of 10 compositions. The sound design was the final part, and was crafted in Ableton.

    Credits //

    Luiza Cruz-Flade // Post-Producer
  • See More //

    ∅ Project
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