- AMP Bank
Wealth management videos
- AMP decided to update a series of wealth management videos for individuals. These videos explained in greater detail, the essentials from superannuation to insurance and beyond. Rather than producing talent-to-camera pieces, which are the mainstay of these sorts of videos, we decided to make them more engaging. Using AMP employees within each area of expertise, we recorded them talking, in some instances quite personally, about their chosen topic. My fantastic writer Matt Busby Andrews then turned these raw recordings into scripts which were re-recorded with the original talent. At the same time as this was happening, the talented Jon May
( http://www.behance.net/gallery/AMP-Bank-Videos/3821639 ), turned these transcripts into a key word that encapsulated the topic's core messsage. The fantastic folk at Kojo ( kojo.com.au/roles/animation ) then created animations of these illustrations. Creating the original concept, then Art Directing them through to completion was a challenge at times, but the results are fantastic.
The series can be seen here: http://www.youtube.com/playlist?list=PL5E1F93E52A3A44FA&feature=plcp