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Bēhance

AMADI - Print Campaign

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  • SAVE THE CHILD SOLDIERS
    HELP HIM BECOME A CHILD AGAIN
     
    They have killed their parents and transformed them into desperate killing war machines or sexually abused slaves; boys and girls 10 to 15 years of age with their identities erased, their childhood destroyed, their humanity eradicated. For those who manage to come back home, running away, the psychological and physical path required to readjust to society is immensely hard. But with patience and with your help, from thousands debris particles and fragments of pain a child soldier can become, finally, a child again.

    New Etica printed ad campaign for Fondazione Mago Sales in support of assistance centers in Africa.
    Find out more on www.salviamoibambinisoldato.it 
     
    Collaborative effort between Saizen Media and McCann WorldGroup Milan.
  • PROCESS
  • FINAL PRINT
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