Intro : This class room project aims at designing the Visual Brand Identity for AMA architectural firm which reflects the firm's work. The client required a symbol and a logotype that would reflect Straight lines, Pure geometry and Structure.
Study and Analysis : A study was done related to the projects done by AMA which concluded that there is a certain style that is consistent in all their work. The elements that could be found common were - Straight Lines, Minimalism, Cubes, No Curves. It was found that the architect is influenced by modern straight lines and this has become a signature element for his work and thus identity.