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Bēhance

  • AMA  |  Ashok Mistry Associates 
  • Intro : This class room project aims at designing the Visual Brand Identity for AMA architectural firm which reflects the firm's work. The client required a symbol and a logotype that would reflect Straight lines, Pure geometry and Structure.


    Study and Analysis : A study was done related to the projects done by AMA which concluded that there is a certain style that is consistent in all their work. The elements that could be found common were - Straight Lines, Minimalism, Cubes, No Curves. It was found that the architect is influenced by modern straight lines and this has become a signature element for his work and thus identity.
  •    Mood board for inspirations ( The projects done by AMA lately )
  •    Myriad Pro is a modern sans serif font. It has a very humble appearance and thus is very welcoming. It is also a very
       readable and legible font making it agood choice for a universal approach.