REDEFINING MODERN NATURAL MEDICINE. Problem: how to cure common ailments? After research, it was found that certain combinations of herbs and vitamins could help alleviate certain ailments. AMA combines a packaging system that can be placed and hung around your house, with packets of herbs and vitamins that can be taken on the go. Instructions for each ailment are given clearly in red on both the packaging and the packets. Bright colors and a clean design references medicine of the past, and simultaneously brings the conception of herbs and vitamins into the modern realm.