We made this campaign making fun on the foreign origin of some of the artists nominated for the AMA’s, where there's no need to be an American to win an American Music Award. Their American rivals are trying to get them out of competition putting the aforementioned artists in unfavorable situations.
[ in-house graphical package - campaign ]

Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producers:
Antonio Sosa
Luis Blanco
Design & Animation:
Alejandro Ocando Read Less