ALWAYSNEVER NEW YORK is an online shop and media site based in Brooklyn, Ny. The site is fashion based and had closed down and was re-opened under new owners, I was tasked with recreating the brand and experience.
I started by recreating a logo and brand image for the site that would be clean and easy to quickly identify. It needed to be an attractive logo as aesthetics are highly important for the team. We also worked to pick typefaces out that would be utilized through out any and all material produced by ALWAYSNEVER to keep it uniform and identifiable as theirs.
The site was created from scratch and was to include an e-commerce section that would utilize the Goodsie platform. The site needed to be clean easy to navigate yet not boring. We worked to create a three column base for the site in css and utilized it through out. The three column site allows the brand to have a focus section as well as two subsections on the site to highlight product or content.
I work to continually add and create new content for the site. I also work to create promotional/advertising material for the site that utilizes content created by us while keeping it uniform with the overall branding.
