- Alphabet Refraction
Hallmark UK Type Team Project
- A project I initiated at work to experiment and have a bit of fun. I asked 25 other designers & illustrators to choose a letter from the alphabet at random, they could then illustrate this letter in any way they liked. I then filmed these through oil & water, the results were awesome and created some amazing imagery.
I shot, graded & edited the film
Many thanks to all the Designers & illustrators involved,
and props to Joel Skingle for helping me with the filming.
- all work © Hallmark Cards Uk 2011