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AIGA Pivot Conference

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  • AIGA Pivot Conference
    featuring Paul Rand
  • I was challenged to create a poster for the AIGA Pivot Conference showcasing a talk that highlighted Paul Rand. During my research I learned about Rand’s creative process during which he would cut out abstract shapes from construction paper and throw them in the air. As these shapes fell to the ground, Rand used the overlapping shapes as inspiration for his artwork. I wanted to touch on this iconic designer’s process by using a more playful medium such as construction paper and chalk.