Administradora General de Proyectos Intelectuales is a non-profit organization formed by young leaders searching for a deep cultural transformation in Mexican society, through promotion and diffusion of culture, art and science. A cultural revolution implies a series of actions and transformations that must take place in the minds of those who decide to assume a socially-active role in the country. AGPI contributes towards this transformation through its projects.
The organization was looking for a visual identity that would be consistent and modern, but most importantly, it should tell a story, with an ingrained meaning, that should communicate the level of professionalism it dedicates towards each one of its projects. Additionally, the organization also wanted to differentiate itself from other associations with similar goals in the country.
After working in close collaboration with the client, we determined the phrase "enciende el intelecto” (ignite the intellect) as guiding concept, which subsequently led us to choose the firefly as the creative concept. The Firefly is a fascinating insect as it generates its own light. Young people who are becoming aware and self-conscious, and decide to do something about the social problems around them, also emit their own light in the darkness.
The serif in the typography was modified with rounded strokes to preserve humanism. The gray color is the color of science and objectivity, which creates a balance with a palette of vivid green tones, which are associated with liveliness, youth and hope.