Print Ad Campaign for Toyota
Awards: 2011 Brass Ring Award Merit for Advertising Campaign, group project
Role: team management, art direction, design, retouching
I took the lead in this project, playing Creative Director, Art Director and Designer, by the end. I was also primary in the acquisition of props, except for the key chain items. The concept of "For Generations" references the longevity of the Toyota brand and vehicles, the diverse range of vehicles available for every member of the family, and the eco-conscientious efforts of the company through their line of hybrid vehicles. Each of these points is designed to re-establish a feeling of trust in the consumer. I refined the ads into their current appearances after the school project was complete.