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ADVERTISING: Sanibel Natural Hair & Body Care

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  • Sanibel Natural Hair and Body Care
    Advertising — Art Direction, Copywriting, Photography
  • These ads break away from the conventions of the hair and skin care category by acknowledging the chasm between the ideal and the real — and paying cheeky homage to a classic TV spot into the bargain. The executions are from two different campaign concepts:
  • "All is forgiven"…
  • … and "In a perfect world."