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ADVERTISING CAMPAINGS

Advertising, Art Direction

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Campaign for Rodasol,
Reckitt Benckiser's product for killing rats.
Campaign for Bridgestone.
"The perfect tyres for an imperfect world".
Campaign for Embratel, a Brazilian Telephone Company.
"Wherever you are feeling homesick, call using Brasil Direto Embratel."
Campaign for Rodasol,
Reckitt Benckiser's product for killing bugs.

There is a joke on the title of the DVD.
Instead of reading "A Bug's Life" now you read "A Short Bug's Life".
Instead of reading here "The Marriage of Miss Cockroach" you will read
"The Funeral os Miss Cockroach".
Campaign for Citroën Xsara Picasso.
"Citroën Xsara Picasso now has 138 engine horsepower. Powerful breathing."
Campaign for BuscaPé, a Brazilian site that offers
a price and product content comparison service.
"The power of being a consumer gives you the power to change the world. Use it."
BuscaPé. Intelligent search. Conscientious buy.
"Everyday you buy something. Today we invite you to buy a cause."
BuscaPé. Intelligent search. Conscientious buy.
"That's simple: who doesn't do an intelligent search, can't do a conscientious buy."
BuscaPé. Intelligent search. Conscientious buy.
Campaign for Locaweb, one of the biggest Brazilian internet
and technology services company.
"Technology is our religion."
"Tecnology is our religion."
Note: The Bible is written in Java language.
Sequential ads campaign for FOX Channel's Nip/Tuck.

Note: There's a real medical tape over the images and it should be removed
in order to see what's written underneath.

"The lack of breasts is an usual problem in this clinic."

When you remove the tape, you read:
"The lack of ethics is an usual problem in this clinic."
"Septum deviation? That does not distress this pair of surgeons."

When you remove the tape, you read:
"Character deviation? That does not distress this pair of surgeons."
"This pair of surgeons does anything to increase your self esteem."

When you remove the tape, you read:
"This pair of surgeons does anything to increase their bank account."

Note: In Portuguese the word "your" and "their" are written the same way.
Ad for VASP Airlines.
"Osaka, Japan. VASP's new destiny."
Billboard for National Geographic Channel
"Predators Week."
Campaign for Pfizer Avanx.
"Avanx. The chewable Viagra."
Ad for Hellmann's Garlic Mayonnaise
"The real flavor."
Ad for Vanish (Reckitt Benckiser stain remover)
"Happy Valentine's Day. Vanish. Remove the worst stains"

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