Concept I created to show all the variety Florida has to offer for vacationers. Start to create a community of vacationers that share their stories and images of their personal bad vacations through social media - Facebook & Pinterest.
Ads displaying quotes from actual bad vacation in other states without mentioning the state. Led to fun air freshener promo. Facebook used for vacationers to share their bad experiences: stories, photos & Pinterest to share their photos from bad vacation.
Art Direction, Copywriting & Illustration: Paulo Pereira